Black Friday Is Replaced By Black November

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A man buying a TV in a BJ's Wholesale Club on Black Friday.
AP/Josh Reynolds

The idea of Black Friday
as a one-day shopping event finally died this year.

Its death comes amid the rise of mobile shopping and a decline in the number of unique discounts.

"Black November" has now replaced Black Friday, according to one analyst.

As Black Friday fades in importance, analysts and consumers are realizing they need a new name for the steep discounts shoppers enjoy ahead of the holiday season.

An ominous-sounding winner has emerged.

"It's no longer Black Friday," Marshal Cohen, the head retail analyst at NPD Group, told The Boston Globe
. "It's now Black November."

As retailers increasingly spread sales and discounts throughout the month, November has become a shopping extravaganza.

Online sales from November 1 through 22 totaled almost $30.4 billion this year, accounting for nearly 18% year-over-year growth, according to Adobe Analytics. In fact, every day in November so far has seen over $1 billion in online sales, creating a new paradigm for shoppers and retailers.