What is A Good Way To Track My Email Results?

One of the advantages of e-mail marketing, auto responders in especially, is it can be easy to set and neglect. Once you're collecting subscribers and your messages are all queued up, you do not need to invest a lot of time on it. But if you are not tracking your results, you are most likely leaving money on the table. Let's look at what you should be keeping an eye on.

Most of the big e-mail providers like Get Response, Imnica Mail and Aweber will give you stats for various things like open rates, click rates, bounce prices, and so on. A couple of the more essential stats to track are your open prices and click rates.

These numbers will show you how many individuals really read your email and then click on one of the links you integrated. Assuming there are links in the email, of course. Probabilities are you will send some without any.

By tracking this data, you can test various subject lines or links to see what provides you better results. Most auto responder companies let you split test your messages by sending a various version of the email to various parts of your list. This lets you test different options inside the exact same email and see which one performs much better.

Another metric you may want to track is sales conversions. This can be a little much more technical to set up, since you are going to have to pass tracking information from the email via to your website. But if you are not certain how to set up the technical side of it, you can outsource it for fairly little money. It's a relatively easy thing to set up for someone familiar with the procedure.

By tracking these conversions, you'll know which emails are most effective at converting your readers. If you market the same product in numerous messages, it's important to know which one(s) are actually producing sales.

If you want to get truly detailed tracking, you could even tag each link inside the exact same message separately so you can see which specific link is driving sales. How detailed you go with this stuff is up to you, just keep in mind that there is a point exactly where the time you need to invest isn't worth the additional data you get out of it.

For those whose interest is track opened emails free, we have the responses.