Deacon's definition of stigmatisation (Deacon, 2005, p.85), by way of example, identifies blame
The winning concepts in every contest are Ham anesthesia) or to three isoflurane (Baxter Healthcare Corporation, IL) in oxygen selected ?first at national, then at international level ?by local juries and, following adaptation, transformed into quick fiction films by top African directors. Thirty-seven films (Scenarios from Africa, 2010) have been made to date. They are donated to television stations and broadly broadcast. Available in more than 25 languages, the films are also made use of extensively as an educational resource at community level. By 2008, the process had generated an archive of approximately 55,000 narratives from 47 nations. The first author is one of the initiators of Scenarios from Africa and Oby Obyerodhyambo is national coordinator with the process in Kenya. Study population and sample The analysis described within this paper is portion of a six-country study of young Africans' social representations of HIV/AIDS. Our theoretical foundations, sampling title= fmicb.2016.01259 procedures and analytical solutions are described in higher detail elsewhere (Winskell, Obyerodhyambo, Stephenson, 2011). The narratives analyzed for this paper were submitted towards the Scenarios from Africa contest held con.Deacon's definition of stigmatisation (Deacon, 2005, p.85), one example is, identifies blame, moralization, and the association of HIV with outsiders ("othering") as key elements: a social course of action by which individuals use shared social representations to distance themselves and their in group in the threat of contracting a illness by: (a) constructing it as preventable or controllable; (b) identifying `immoral' behaviours causing the illness; (c) associating these behaviours with `carriers' from the disease in other groups; and (d) therefore title= MD.0000000000004660 blaming particular men and women for their own infection and justifying punitive action against them. In our comparative study we focus on blame, moralization and "othering" as expressed in the following dimensions with the narratives: the prominence given in plotlines to the circumstances of infection; the association of HIV with stigmatised populations or behaviours; expressions of individual blame and shame; as well as the demonization of PLWHA. As the affective framing and outcomes of a narrative generally serve as vehicles for communicating the moral of your story, we also examine the tone on the endings from the narratives and also the prevalence of HIV-related death across the nation samples. Our narrative data source permits us each to examine the content of stigmatising representations in these six distinct settings and to evaluate them cross-culturally. Our purpose is to inform stigma reduction efforts inside and across nations.NIH-PA Author Manuscript NIH-PA Author Manuscript NIH-PA Author Manuscript MethodsSince 1997, contests organised by the "Scenarios from Africa" communication course of action have invited young Africans to contribute scripts for brief fiction films to educate their communities about HIV/AIDS (Global title= S1679-45082016AO3696 Dialogues, 2011; Winskell Enger, 2005). The young contest participants are mobilised by non-governmental and community-based organisations and nearby, national and international media across sub-Saharan Africa. A leaflet, identical in all countries and accessible in various significant languages, is employed continentwide to provide young persons with guidelines on how to take part in the contest, inviting them to come up with a inventive notion for any short film about HIV/AIDS as much as 5 minutes inSoc Sci Med. Author manuscript; readily available in PMC 2012 October 01.Winskell et al.Pagelength for distribution on national and international tv.
