Sign Holders

There are many various types of sign holders you can use in a retail merchandising campaign. The most important decision on which sign holder to use if based on the type of environment they will be used in.

A "harsh" environment will need some thing a lot stronger in a display, even although it is not as attractive as a acrylic sign holder. Metal sign holders and re-enforced plastics are a lot more resilient to breakage in this type of environment. An example of a rougher retail environment would be a Walmart Shop. High traffic, high volume and lengthy store hours will take there toll on point of purchase displays. An example of a much more forgiving retail environment would be say a Bed and Bath Store or a Pier 1 Store, which can use a much more upscale or eye catching display.

The reason long life becomes an essential issue, even for temporary displays, is it should look good for maximum effectiveness as well as exposure. The longer a show is in "usable" condition, the higher the number of people who can absorb the marketing message. Just like any type of marketing you require a high number of contacts to make a sale, so the longer the message is in working order, the more people exposed to it, growing the overall number of sales conversions.

The most essential thing to keep in mind when utilizing a sign holder is to treat it just like any other type of marketing work, it's effectiveness is based on the numbers game which governs all marketing efforts. When you take these factors into account, you can much better plan your marketing of sign holders for maximum exposure, effectiveness and most importantly lengthy sales life.

Do your study ... you'll find people are absolutely satisfied with plastic sign holders.